About SQF
Since 1988 · Master-Class · World-Class · One-stop sports venue engineering brand
Integrated R&D · Design · Manufacturing · Sales
广州星加坊贸易有限公司(国内主体,2016年成立),外贸主体为广州 SQF 体育用品有限公司。旗下品牌"星加坊"(国内核心,乒乓球桌行业标杆)、SQF / Square Comfort(国际外贸主线)、卫氏 Weishi(台球桌 T01/T05/T08 系列)。业务覆盖体育用品及器械、休闲食品、鞋服 ODM 三大类上千 SKU。
Brand Story
All Greatness Starts from the Feet!
品牌故事可追溯至 1988 年或更早。创始人朱卫星在内蒙古读初中时,于 1990 年随父亲参加深圳国际针织机械展览会,被一台来自意大利的一体化半自动连裤袜机深深吸引。出身"制袜世家"的他,从此与袜子结下不解之缘。
因资金有限,父亲用一台二手国产短袜机改装为可生产连裤袜的设备,因款式新潮迅速获得认可并出口蒙古、俄罗斯。90 年代初大多数中国企业尚无品牌意识时,朱卫星前瞻性注册了"星加坊"品牌。
"坊"—— 定位于亲民的小作坊,最贴近寻常百姓的日常商品
Philosophy
The Philosophy of "Small"
星加坊将"小"重新定义为战略精神而非规模限制。慢就是快。
Founder's Words
Zhu Weixing Co-founder
在这个经济快速发展的时代,很多企业思考的是如何赚快钱,很少企业思考如何做踏实,做成百年老店。太多企业缺乏"工匠精神"——守住自己的特长范围,把特长做成特专,再做成特别。星加坊公司走每一步恪守自己,初心未变,坚持从细微做起,一点点"小"改变,规模逐渐做大。但是要让企业做到更强,那就一定拿出一点"小"的精神来。
Milestones
Key Milestones
1988
Brand origin: family hosiery business begins
1990
Encounter with Italian knitting machinery
2012
Trademark filed; brand philosophy established
2014
JD flagship store launched; e-commerce pivot
2016
Company founded; won national sock tender
2021
"Master-Class · World-Class" positioning set
2024
Selected by Brand-China program (table tennis)
2025
SQF Billiards configuration platform launched
Brand Slogans
Slogan Evolution
1988-1989
Born for the Elite
Brand launch, elite positioning
1990-1994
Focus on Quality, Simple Comfort
Quality and comfort focus
1995-1999
All Greatness Starts from Brave Change at the Feet
Core philosophy established
2000-2009
Through Years, for Health Breakthroughs
Deep focus on the health domain
2010-2016
Sometimes Love, Often Care, Always Concern
E-commerce era user care
2017-2020
Make You Love Sports
Pivot to sports category
2021-至今
Master-Class · World-Class
Full upgrade, global benchmark